This is the suggestion-invitation that came out of the professional orientation day that the Polytechnic University of the Riviera del Brenta, with the support of the Venice Chamber of Commerce, Rovigo Delta Lagunare, has addressed more than 170 high school and university students from Venice and Padua, the provinces that they share the 20 km of the Brenta footwear district, where 520 companies and 10,500 employees produce 20 million pairs of footwear per year (especially high-end women’s shoes) which for 95% of cases are exported.


Giorgio Raccanelli, founder of Trya, Sandrigo (VI) explained how he digitized the purchase of shoes online through a free app that allows 3D scanning of the buyer’s feet: the system helps companies to sell more as it reduces returns.